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kaleigh hyde.

Professional Experience

  1. Tucows

    JAN 2024 – PRESENTToronto, ON (Remote)

    Corporate brand, content & reputation

    • Lead corporate brand positioning, editorial direction and integrated communications across a technology organization
    • Grew the corporate LinkedIn audience from fewer than 20,000 to approximately 30,000 followers in under one year through organic content and audience development
    • Own the corporate website in Webflow, overseeing content strategy, publishing, brand consistency and cross-functional updates
    • Develop executive thought leadership, ghostwritten articles, speeches, talking points, announcements and social content that make complex technology topics accessible
    • Direct corporate social media strategy and performance reporting, using Sprout Social to inform content decisions
    • Support investor relations and financial communications through coordinated corporate announcements, financial-release web updates and executive messaging
    • Develop employee stories, executive visibility campaigns and employee advocacy content that connect the corporate brand to the people behind it
    • Partner with executive, People, Legal, Finance, IT and technical stakeholders on reputation-sensitive messaging and organizational announcements

    Employer brand, recruitment & leadership

    • Partner with Talent Acquisition on employer brand positioning and technical recruitment marketing, contributing to a 15% reduction in time-to-fill for software engineering positions
    • Strengthen the employee value proposition and candidate experience through careers-site content, Greenhouse workflows, job descriptions and automated candidate communications
    • Develop hiring manager resources and recruitment communications that improve message consistency throughout the candidate journey
    • Shape authentic employer brand storytelling through employee perspectives, Employee Resource Groups and engagement insights
    • Support employer reputation through Glassdoor engagement, recruitment-focused social content and employee advocacy
    • Lead, coach and develop team members, providing mentorship, strategic guidance and ongoing professional development to strengthen individual performance and support successful project delivery

    Employee communications, culture & change

    • Lead internal communications and employee engagement strategies for approximately 1,000 employees across a remote-first organization
    • Produce company-wide Town Halls and executive Ask Me Anything sessions drawing approximately 700 attendees, including leadership preparation, event production, moderated questions and follow-up
    • Led a complete corporate intranet redesign and relaunch in under five months, reaching more than 800 unique visitors and approximately 200 daily visits shortly after launch
    • Directed intranet information architecture, content migration, publishing governance and post-launch employee feedback and refinement
    • Own corporate Slack communications and governance, including channel strategy, analytics and collaboration on retention and data-management policy
    • Build employee-facing communications and manager resources for HR technology launches, organizational change and leadership transitions
    • Led development of the annual DEI report, translating workforce representation data and organizational initiatives into accessible public-facing storytelling
    • Support Employee Resource Groups and inclusive culture initiatives; ERG participation reached at least one-quarter of employees
    • Coordinate employee recognition, mentorship and culture-building communications across the distributed workforce

    AI & innovation

    • Facilitated a CEO-sponsored employee AI experimentation initiative featuring a $5,000 prize
    • Led cross-functional collaboration for an AI-enabled intranet chatbot designed to improve employee access to organizational information
    • Integrate responsible AI-assisted research, ideation and editorial workflows while retaining human review and brand oversight

  2. Dentalcorp

    SEPTEMBER 2020 – OCTOBER 2023Toronto, ON (Remote)

    Brand, content & corporate communications

    • Led corporate brand and communications strategy across a national dental network supporting more than 5,000 employees
    • Produced weekly internal and monthly external newsletters in Mailchimp, using engagement metrics such as opens and clicks to inform editorial decisions
    • Led editorial strategy and production of The North Star, a quarterly digital employee magazine and annual print edition accompanying the annual report
    • Developed executive messaging, leadership announcements, employee stories, presentations and corporate thought leadership for internal and external audiences
    • Supported sensitive and high-stakes communications through COVID-19, organizational changes, leadership transitions and the company's IPO period
    • Created manager toolkits, FAQs and communications cascades to help leaders deliver consistent messages to distributed practice teams
    • Supported employee adoption of enterprise platforms including Slack, Workday, Salesforce and ServiceNow through targeted change communications
    • Translated complex clinical, operational and regulatory subjects into clear, accessible stories and employee communications
    • Coordinated French-language translation and localization of national communications and campaign materials

    Employer brand & talent attraction

    • Led national employer brand and employee value proposition strategy to attract dentists, dental hygienists and other clinical professionals across Canada
    • Developed geographically targeted recruitment campaigns across Google, Facebook, YouTube and print to help reduce time-to-fill in remote and underserved markets
    • Partnered with Talent Acquisition on candidate-facing content, localized recruitment marketing and priority hiring campaigns
    • Strengthened campus recruitment through student email campaigns, conference activations, branded merchandise and candidate engagement materials
    • Led the Academic Excellence Awards program from concept to recognition, including program design, website, advertising, applicant screening and selection committee coordination
    • Produced partner success stories and employee testimonials showcasing professional growth and practice opportunities, contributing to a 3% conversion rate
    • Participated in full-cycle recruitment for team positions as a hiring manager, including defining requirements, screening, interviewing and selection

    Business development & partner storytelling

    • Developed B2B acquisition campaigns targeting independent dental practice owners and prospective partners
    • Created acquisition pitch decks, one-pagers, case studies, landing pages and campaign collateral to support practice development and business growth
    • Ghostwrote professional articles and thought leadership for Oral Health Magazine and other dental-industry audiences
    • Collaborated with Practice Development, Acquisition, Clinical and People teams to align brand storytelling with business and workforce priorities

  3. Dentalcorp

    AUGUST 2017 – SEPTEMBER 2020Toronto, ON

    Learning & professional development

    • Led national training, onboarding and professional development programs supporting more than 300 dental practices
    • Managed the Docebo learning management system, including training administration, completion reporting, compliance tracking and learner resources
    • Partnered with clinical executives and subject matter experts to design educational programming aligned with practice and professional development needs
    • Developed clinical and compliance e-learning resources, including infection prevention and control training using instructional video and Articulate
    • Coordinated continuing education programming and professional development opportunities for clinical and practice teams

    Events, recruitment & industry relationships

    • Directed end-to-end strategy and delivery of national conferences, study clubs and professional education events, including budgets, vendors, speakers, promotion and attendee experience
    • Developed talent pipelines through conferences, education programs and networking events, identifying prospective clinical candidates for Talent Acquisition
    • Recruited dentists and clinical subject matter experts to teach continuing education programs, managing outreach, selection, onboarding and ongoing relationships
    • Partnered with Talent Acquisition on employer brand activations, recruitment collateral and candidate engagement at industry events
    • Developed event advertising, registration communications, branded collateral and post-event feedback programs to improve participation and experience

  4. Dentalcorp

    NOVEMBER 2016 – AUGUST 2017Toronto, ON

    • Supported full-cycle recruitment for clinical and corporate roles, including job postings, screening, interview coordination and hiring manager consultation
    • Administered applicant tracking systems and candidate records to support efficient, well-documented recruitment workflows
    • Prepared employment offers and coordinated references, background checks and pre-employment requirements to support timely onboarding
    • Supported campus recruitment and candidate outreach initiatives to strengthen clinical and corporate talent pipelines
    • Prepared recruitment reports and maintained candidate tracking records to inform hiring activity and workforce planning
    • Conducted employee exit interviews, gathering feedback to identify opportunities to improve employee experience, retention and organizational culture

  5. Toronto Hydro

    JULY 2016 – NOVEMBER 2016Toronto, ON

    • Supported cohort-based recruitment of Power Line Technicians, coordinating multi-stage candidate screening, onsite testing and selection activities
    • Administered recruitment activities in accordance with established union rules and hiring procedures to support fair, consistent evaluation
    • Coordinated high-volume candidate communications, testing schedules and onsite assessment logistics for skilled trades recruitment
    • Maintained accurate candidate documentation and recruitment records throughout complex selection processes
    • Collaborated with Talent Management colleagues and internal stakeholders on hiring administration and workforce planning for union and non-union roles

  6. Toronto Hydro

    SEPTEMBER 2015 – JULY 2016Toronto, ON

    • Supported organizational development and workforce initiatives within a large unionized utility, contributing to employee engagement and organizational effectiveness
    • Coordinated performance management administration, employee communications and organizational development activities across business functions
    • Supported employee engagement initiatives and internal events, helping connect employees with organizational programs and communications
    • Assisted with change management and workforce development initiatives to support implementation of people-focused programs

Things I’ve Built

  1. Matchbook

    SEPTEMBER 2026 – PRESENT

    • Founded and launched Matchbook, an independent book discovery and recommendation platform, owning brand identity, positioning, copywriting and product direction
    • Attracted more than 4,200 visitors in the first 30 days, with more than half of traffic coming from the United States
    • Generated early platform growth organically without paid advertising through search visibility, content and audience engagement
    • Reached more than 8,500 book searches and 150 registered accounts within the early launch period
    • Designed and refined discovery experiences including personalized recommendations, saved titles, similar-book pages and seasonal reading guides
    • Built a search-oriented editorial ecosystem with SEO landing pages, book recommendation content, gift guides and server-rendered discovery pages
    • Established affiliate commerce pathways and pursued partnerships with major book retailers to connect discovery with shopping options
    • Implemented Google Analytics 4 and used behavioural insights to refine acquisition, engagement and conversion experiences
    • Iterated on search relevance, book metadata, ISBN verification and retailer-link accuracy to improve product quality and user trust
    Visit website

  2. Banana Stand Books

    MAY 2026 – PRESENTLindsay, Ontario

    • Founded an independent micro-bookshop and book-fridge concept in Lindsay, Ontario
    • Created the brand identity, voice, merchandising approach and social media presence from the ground up
    • Curate book selections and design reader-focused promotions that make discovering books approachable and fun
    • Develop organic social content, giveaways and local community engagement initiatives to build awareness and reader relationships
    • Manage day-to-day brand, marketing, merchandising and customer experience decisions as an independent founder
    Instagram

Education & Certifications

  1. June 2015 – June 2017

    Certified Human Resources Professional (CHRP), Previously Held

    Successfully completed CHRP examinations; willing to pursue reinstatement

  2. September 2014 – April 2015

    Post-Graduate Certificate in Human Resources Management

    Conestoga College | Brantford, ON

  3. September 2009 – April 2013

    Honours BA in Psychology, Minor in Sociology

    Wilfrid Laurier University | Waterloo, ON